Rosie General


Knowing Rosie is loving Rosie. Since opening in 2021, Rosie General has become a beloved Kingston institution. The shop’s charm lies in its comforting ambiance and the familial energy of the sibling-run team behind it.

We created a suite of illustrations inspired by the menu and the many charming objects found throughout the space. To help streamline their packaging process, without losing the personal touch, we also designed a custom typeface based on chef and owner Anthony Sasso’s handwriting. Meaning he no longer has to hand-label each of the 150+ homemade items himself. The visual language extended across packaging, signage, merch and menus, tying everything together with a sense of whimsy and care.


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