Rosie General
We created a suite of illustrations inspired by the menu and the many charming objects found throughout the space. To help streamline their packaging process, without losing the personal touch, we also designed a custom typeface based on chef and owner Anthony Sasso’s handwriting. Meaning he no longer has to hand-label each of the 150+ homemade items himself. The visual language extended across packaging, signage, merch and menus, tying everything together with a sense of whimsy and care.