Moonrise Bagels

Moonrise Bagels is the originator of the stuffed bagel. They make 100% handmade, boiled and baked bagels that are breaking the bagel out of the breakfast category with cult-favorites like Philly Cheesesteak and PB&J.

Our rebrand guided their expansion into new Poughkeepsie and Kingston locations, situating them as the ultimate leaders of the STUFFED category. Our goal was to balance the playfulness of classic fast food branding while offering an edgy twist to bring it into the new and the now.

Copywriting: Brooke Amber Johnson
Product Photography: Joe Lingeman
Interior Photography: Winona Barton-Ballentine
Interior Design: Danielle Epstein
Millwork: Von Miller Fine Furniture

Prev Index Next

@hicrayonette