Fletcher & Lu
The branding needed to hold everything from stews and sausages to pickles, pâté, and pasta—so we built in flexibility, function, and a little softness around the edges. The visual identity mirrors the space: lived-in and unpretentious, with utilitarian typography and a hand-drawn system that nods to butcher paper sketches and classic storefronts. The cracker box we designed is now in 48 of the 50 states.
Photography: Josh Goleman