Fletcher & Lu

Fletcher & Lu is a delicatessen inspired by the old-world traditions of traiteur-charcuterie, with a focus on sausages, pâtés, artisan cheeses, fresh pasta, rotisserie chickens, smoked fish, and thoughtfully prepared provisions.

The branding needed to hold everything from stews and sausages to pickles, pâté, and pasta—so we built in flexibility, function, and a little softness around the edges. The visual identity mirrors the space: lived-in and unpretentious, with utilitarian typography and a hand-drawn system that nods to butcher paper sketches and classic storefronts. The cracker box we designed is now in 48 of the 50 states.




Photography: Josh Goleman

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