Caffè Panna

Caffè Panna is a cherished NYC ice cream landmark, celebrated for its inventive flavors and Italian-inspired roots. As they prepared to expand beyond their original Gramercy location, the team sought a brand refresh that would evolve with them—maintaining the charm and soul that made the brand a local favorite.

We revitalized the visual identity to feel more confident and cohesive across touchpoints, creating a system that could support growth while staying true to the Caffè Panna voice. This included reimagining their packaging and to-go materials, designing a suite of custom illustrations, and developing assets that brought the brand to life in its new Greenpoint outpost.

Exterior Photography: Scott Lynch
Painted Facade: Noble Signs

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