Ka! is an energizing gum that makes you feel alive. Taking it heightens your senses and the world feels more saturated, your surroundings, more detailed. This inspired the direction of the brand and the electric use of color. Ka! is made with Kanna, a South African herb that elevates your mood and reduces stress and tension.

Created in collaboration with Baubo Studio
Photography by Josh Goleman & Steven Paneccasio 

Logo
Visual Identity
Design Direction
Website
Social Direction
Packaging
OOH